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The platform for
pre-market advertising.
Promote your listings with innovative tools and an agent network built around compliance.
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Trusted by high performing teams
Take advantage of pre-market advertising
Coming Soon Homes
Take advantage of the 72 hour public marketing window on MLS listings.
Exclusive Homes
Share listings internally with your brokerage and serious buyers weeks before MLS late.
Assignments
Gain access to new construction and distressed purchases.
build a system
Give your agents a competitive advantage
A recent study by Compass found that homes that they marketed as exclusive or coming soon sold for 2-3% than those that didn't.
Buying YOUR home
Be the first to know about listings
Everyone knows how important it is to move quickly on great properties. FirstList gives you a head start with early access—through in-brokerage sharing and compliant “coming soon” listings up to 72 hours before they go live on MLS.
Selling YOUR home
Increase the exposure of your listings
The first few days on the MLS are critical. The more eyes on your listing before it goes live, the better your chances of receiving early offers and scheduling more showings. More exposure means more opportunities to find the right buyer—faster.
For Brokerages
Help your agents win more clients
With access to your brokerage’s internal and pre-market listings, agents can offer buyers a clear advantage—and stand out from the competition. FirstList makes it easy to share listings internally, helping your team attract and retain more clients.
SECURE SELLERS
Offer unique listing strategies that stand out from the crowd
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Increased Privacy
For sellers who want a discreet sale.
Tailored Exposure
For boosting exposure to your direct community.
Price Testing
To gauge a pricing decision, before you go live.
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Preserve MLS® Debut
Share your listing without compromising first impressions.
Long Closings
Get the word out while closing is still underway.
Market Exploration
See what is working, and what isn’t in a market.
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FEATURES
Professional tools that
maximize collaboration.
In-Brokerage Network
Share and search listings with agents within your brokerage without any barriers.
Compliant External 1-to-1 Sharing
Receive and share listings with agents outside your brokerage on a 1-to-1 basis.
Broadcast Coming Soon's
Tap into a network of coming soon listings 72 hours before they launch on MLS®.
Automatic Looking For’s
Set up searches for yourself or your clients to be notified when property matches arise.
Client Invitations
Invite your clients to access the off-market through your custom conversion link.
Custom Invite URLs
Share your custom invitation landing page to convert prospects into engaged clients.
TESTIMONIALS
What our customers are saying
“Adds significant value to our business.”
FirstList is an invaluable tool, enhancing our ability to serve our clients. It empowers buyers by regularly presenting off-market listings. For sellers, it’s a proactive approach to marketing properties discreetly.
“A great tool to show added value.”
“We absolutely love using FirstList. It’s a great tool to show added value to your buyers by showing them that you have more options for them other than MLS listings and for sellers by showing them that we can expose their listing to potential buyers prior to us going live on MLS.”
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“A game changer.”
"This is the best tool I've seen anyone bring to the market. It's a game changer for our team!"
“Opportunity made possible.”
“I discovered a property on Knokd adjacent to a triplex I sold a year ago, providing a head start and the chance to reconnect with a past client by offering valuable insights. We're now working to acquire the property, an opportunity made possible solely through Knokd.”
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Pricing Plans
Pricing plans for
agents and teams.
Monthly
Yearly
Save 20%
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Free
Share properties and network with your brokerage.
Free
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Unlimited listings
1 contact
Unlimited public sharing
Premium
Powerful prospect conversion tools & sharing with your contacts.
$49/month
Unlimited listings
Unlimited contacts
Unlimited 1-to-1 and public sharing
Contact sign-up page
Teams
Custom plans for teams with marketing optimization.
$199+/month
Unlimited sharing
Unlimited listings
Unlimited contacts
Re-assign contacts
Admin access