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The platform
for listings not on MLS®
Promote your listings with innovative tools and an agent network built around compliance.
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Meet the teams that go the extra mile for their clients
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off-market Platform
Find homes that can’t be found on any other portal.
Coming Soon Homes
Homes that will be listed on an MLS® soon or in the next 72 hours, but aren’t yet.
Exclusive Homes
Homes that will be sold off-market or new builds that will not be listed on an MLS®.
Assignment Homes
Contract transfers for homes that are not yet sold and cannot be listed on an MLS®.
How it works
The compliant way to search and share.
Unlimited sharing in your brokerage
An internal network for you to share and search listings in your own brokerage without barriers.
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1-to-1 sharing with your contacts
Share and receive listings on a 1-to-1 basis with agents outside your brokerage.
72 hour public sharing
Share your listings with the FirstList community within 72 hours of MLS® launch.
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ATTRACT BUYERS
Earn (at least) 1 new client in your first month, guaranteed.
Invite your prospects to access the off-market using our outreach resources, and we guarantee you’ll earn 1 new client in the first month. Or your money back*.
*Conditions apply
SECURE SELLERS
Offer unique listing strategies that stand out from the crowd
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Increased Privacy
For sellers who want a discreet sale.
Tailored Exposure
For boosting exposure to your direct community.
Price Testing
To gauge a pricing decision, before you go live.
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Preserve MLS® Debut
Share your listing without compromising first impressions.
Long Closings
Get the word out while closing is still underway.
Market Exploration
See what is working, and what isn’t in a market.
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FEATURES
Professional tools designed
by agents, for agents.
In-Brokerage Network
Share and search listings with agents within your brokerage without any barriers.
Compliant External 1-to-1 Sharing
Receive and share listings with agents outside your brokerage on a 1-to-1 basis.
Broadcast Coming Soon's
Tap into a network of coming soon listings 72 hours before they launch on MLS®.
Automatic Looking For’s
Set up searches for yourself or your clients to be notified when property matches arise.
Client Invitations
Invite your clients to access the off-market through your custom conversion link.
Custom Invite URLs
Share your custom invitation landing page to convert prospects into engaged clients.
TESTIMONIALS
What high performing agents are saying
“Adds significant value to our business.”
FirstList is an invaluable tool, enhancing our ability to serve our clients. It empowers buyers by regularly presenting off-market listings. For sellers, it’s a proactive approach to marketing properties discreetly.
“A great tool to show added value.”
“We absolutely love using FirstList. It’s a great tool to show added value to your buyers by showing them that you have more options for them other than MLS listings and for sellers by showing them that we can expose their listing to potential buyers prior to us going live on MLS.”
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“A game changer.”
"This is the best tool I've seen anyone bring to the market. It's a game changer for our team!"
“Opportunity made possible.”
“I discovered a property on Knokd adjacent to a triplex I sold a year ago, providing a head start and the chance to reconnect with a past client by offering valuable insights. We're now working to acquire the property, an opportunity made possible solely through Knokd.”
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Pricing Plans
Pricing plans for
agents and teams.
Monthly
Yearly
Save 20%
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Free
Share properties and network with your brokerage.
Free
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Unlimited listings
1 contact
Unlimited public sharing
Premium
Powerful prospect conversion tools & sharing with your contacts.
$49/month
Unlimited listings
Unlimited contacts
Unlimited 1-to-1 and public sharing
Contact sign-up page
Teams
Custom plans for teams with marketing optimization.
$199+/month
Unlimited sharing
Unlimited listings
Unlimited contacts
Re-assign contacts
Admin access