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The platform
for pre-market listings.
Promote your coming soon and exclusive listings with innovative tools and an agent network.
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Trusted by high performing teams
Limited exposure
Don't settle for a Coming Soon sign.
Coming Soon signs have served real estate agents, but with a limited window to use them now, there are much better methods. Use FirstList to maximize the local exposure of your listings digitally.
How it works
The compliant way to search and share.
Unlimited sharing in your brokerage
An internal network for you to share and search listings in your own brokerage without barriers.
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1-to-1 sharing with your contacts
Share and receive listings on a 1-to-1 basis with agents outside your brokerage.
72 hour public sharing
Share your listings with the FirstList community within 72 hours of MLS® launch.
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SECURE SELLERS
Offer unique listing strategies that stand out from the crowd
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Increased Privacy
For sellers who want a discreet sale.
Tailored Exposure
For boosting exposure to your direct community.
Price Testing
To gauge a pricing decision, before you go live.
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Preserve MLS® Debut
Share your listing without compromising first impressions.
Long Closings
Get the word out while closing is still underway.
Market Exploration
See what is working, and what isn’t in a market.
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Digital Coming SOon
Boost early visibility for your listings
✅ Auto-share with local agents
Homes that will be listed on an MLS® soon or in the next 72 hours, but aren’t yet.
✨ AI assisted social posts
Homes that will be sold off-market or new builds that will not be listed on an MLS®.
🎯 Geo-targeted digital ads
Contract transfers for homes that are not yet sold and cannot be listed on an MLS®.
Convert listings into leads
build a system
Give your agents a competitive advantage
A recent study by Compass found that homes that they marketed as exclusive or coming soon sold for 2-3% than those that didn't.
ATTRACT BUYERS
Earn (at least) 1 new client in your first month, guaranteed.
Invite your prospects to access the off-market using our outreach resources, and we guarantee you’ll earn 1 new client in the first month or your money back.
first to know
Be the first to know about pre-market listings.
Whether the listings are from your own team, brokerage or from other local agents. You can create property searches and get instance matches once the listings you are looking for are shared.
FEATURES
Professional tools that
maximize collaboration
In-Brokerage Network
Share and search listings with agents within your brokerage without any barriers.
Compliant External 1-to-1 Sharing
Receive and share listings with agents outside your brokerage on a 1-to-1 basis.
Broadcast Coming Soon's
Share coming soon listings compliantly before they launch on MLS®.
Setup searches
Set up searches for yourself or your clients to be notified when property matches arise.
Client Invitations
Invite your clients to access the off-market through your custom conversion link.
Custom Invite URLs
Share your custom invitation landing page to convert prospects into engaged clients.
TESTIMONIALS
What our customers are saying
“Adds significant value to our business.”
FirstList is an invaluable tool, enhancing our ability to serve our clients. It empowers buyers by regularly presenting off-market listings. For sellers, it’s a proactive approach to marketing properties discreetly.
“A great tool to show added value.”
“We absolutely love using FirstList. It’s a great tool to show added value to your buyers by showing them that you have more options for them other than MLS listings and for sellers by showing them that we can expose their listing to potential buyers prior to us going live on MLS.”
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“A game changer.”
"This is the best tool I've seen anyone bring to the market. It's a game changer for our team!"
“Opportunity made possible.”
“I discovered a property on Knokd adjacent to a triplex I sold a year ago, providing a head start and the chance to reconnect with a past client by offering valuable insights. We're now working to acquire the property, an opportunity made possible solely through Knokd.”
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Pricing Plans
Pricing plans for
agents and teams.
Monthly
Yearly
Save 20%
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Free Agent
Share properties and network with others. For individual agents.
Free
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Unlimited listings
One client
One search
Premium Agent
Increase early exposure and capture leads. For individual agents.
$49/month
Unlimited listings
Unlimited clients and searches
Buyer sign-up page
Advanced Analytics
Website pop-up
Teams
Custom plans for multiple agent teams.
$99+/month
Your entire team on premium
Admin access
Ability to re-assign clients
Training call
Free
Share properties and network with your brokerage.
Free
Unlimited listings
1 client
1 search
Premium
Powerful prospect conversion tools & sharing with your contacts.
$470/year
Unlimited listings
Unlimited clients
Buyer sign-up page
Advanced Analytics
Website pop-up
Teams
Custom plans for teams with marketing optimization.
$950+/year
Your entire team on premium
Admin access
Ability to assign clients
Training call
Pricing Plans
Pricing plans for agents and teams.
Monthly
Yearly
Save 20%
Basic Agent
Share properties and network with others. For individual agents.
Free
Unlimited listings
1 client
1 search
Premium Agent
Increase early exposure and capture leads. For individual agents.
$49/month
Unlimited listings
Unlimited clients and searches
Advanced Analytics
Website pop-up
Higher match rating
Teams
Custom plans for multiple agent teams.
$99+/month
Your entire team on premium
Admin access
Ability to re-assign clients
Training call